Review existing website to define needs, recommend site enhancements or web redesign, and refer to appropriate web professionals available through InnConsultancy network. Review current web tracking results and assist in developing a comprehensive web marketing strategy.
Review current advertisements and other media marketing and make recommendations based on costs and effectiveness. Review status of current email capture and email marketing and provide suggestions for necessary improvements. Assist in developing packages. Review current web tracking results and web marketing strategy. Make recommendations for website maintenance and management of same.
Review and make recommendations with respect to all ancillary services provided by the Inn, including current and future amenities, services provided to guests (massage, spa, room service, flowers, wine, gifts, etc.).
• Business Planning: Assist Innkeepers to develop a budget and plan. Follow up work may include development of a formal budget and plan for the second and subsequent years of operations. Implement a reporting system for periodic review of progress against the budget and plan. In addition, provide guidance in establishing and reviewing room rates.